Your strategy should also focus on content that’s representative of your expertise and aligned with relevant, high-volume keywords-what you should rank for, not just what you could rank for. Keyword research tools often rely on third-party estimates of search volume and competitiveness. The next step is to use a keyword research tool to identify other keyword opportunities, find out what your competitors are ranking for, and also see the monthly search volume of each. Remember, you don’t want to put all of your eggs in one basket (or keyword). If you focus only on the primary keywords, or the ones you want to rank for, you will miss out on a lot of opportunity to rank for other relevant keywords. In reality, there are a variety of things pizza eaters may be searching for, and here’s an example from Google on related search queries for this example: It’s important to draw the line between what you want to rank for and what your target audience is actually searching for, as they can be two entirely different things.įor example, if you are a pizza parlor in New York City, you may want to rank #1 for “pizza parlors in new york city” or “best pizza parlor in new york”, but that is only the tip of the iceberg of what you should try to rank for. The first (and hopefully obvious) step involves understanding your target audience and what they are searching for online. When it comes to performing keyword research, there are a number of steps you will need to take in order to have a chance at successfully ranking.
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How to do keyword research for a WordPress website Keep in mind that keyword research should guide your content strategy, not dictate it. Related keywords that may not share the exact same terms as your other keywords (e.g., best task management app).
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The near-infinite variations on a topic for users with refined interests (e.g., project team management software slack integration). Descriptive keywords that make the search query more granular (e.g., sales team management software, free team management software). The primary keyword for your topic (e.g., team management software). Keyword research identifies head, body, long-tail, and semantic keywords: To do this, you need to do keyword research for a WordPress website, which can inform your content strategy and reveal what target customers want to know about a topic. Creating valuable content that ranks should be a priority for all marketers. Google is the most visited site in the world and, for most other sites, their most powerful distribution channel. This is a guest post contributed to Artbees Themes Blog by Hailey Lucas.
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